description
 ALTER EGO My Color is a permanent, ammonia-free hair dye with an innovative coloring system.
 Active components of My Color:
 Pomegranate extract is a powerful complex of amino acids, vitamins, and minerals. It has a powerful conditioning and moisturizing effect and prevents hair aging. 
Pearl hydrolysis is a powerful antioxidant, a complex of essential amino acids and minerals. Moisturizes, strengthens and thickens the hair structure, protects hair from damage by free radicals.
 French rose flower extract – has a powerful nourishing, antibacterial and antioxidant effect.
 45 nuances in 16 color lines!
 All nuances can be mixed together to create an endless range of colors.
 ADVANTAGES:
 Long-lasting and persistent results
 Lightening level up to 4/5 tones
 It has a reconstructive effect. 
Soft and shiny hair immediately after coloring
 Protects color fastness (antioxidant action)
 Prevents hair aging
 Perfectly protects the hair surface
 Does not damage the scalp
 Moisturizes
 Delicate ingredients without the burden of ammonia
 High, dense, even and complete coverage of gray hair.
 Hypoallergenic
 instruction
 At the root - mix 1 part My Color dye with 1 part Alter Ego 1.5% / 3% / 6% / 9% oxidizer until a uniform creamy consistency is obtained. 
For length - mix 1 part My Color dye with 1.5 parts Alter Ego 1.5% / 3% / 6% / 9% oxidizer until a uniform creamy consistency is obtained.
 The recommended holding time for coloring the roots is 30 minutes (3%), 35 minutes (6%), and for coloring all hair, 25 minutes from the moment the last strand is applied.
 Special Series Level 12 - Mix 1 part My Color Superlightener with 2 parts 9% / 12% oxidizer until a smooth creamy consistency is achieved. Exposure time: 50 minutes.
 After the exposure time has elapsed, rinse thoroughly with water, shampoo and apply conditioner for colored hair.